I used to be a Corporate Executive Maverick many years ago in senior capacities with multinationals like Control data and IBM. By maverick I mean not your sterotypical, politically correct, career management executive. I really believed that executive management is about results, accountability, leadership by example and other values that in today's Corporate climate are considered to be altruistic at least and obsolete at most. When I left the Corporate world to become a business entrpreneur, founding my own companies in consulting and technology I carried forward  the same values and attempted to create a company culture to uphold them. I cannot cite "unicorn" successes in business. No multi billion dollar exits, fame and fortunes. In fact from a timing that is so important in business the companies I founded and managed where twice victms of economical crashes: the dot.com crash of 2000 and the recession (almost depression) following the financial collapse of 2008. But, that is life in the big city and is not a point to be made here. My life in almost any endevour has been a learning experience and some of the articles in this section focus on lessons learned and business and management philosophy that served me right mainly because it allowed me to sleep well at night. I am a great believer in meritocracy, transparacy, accountability, empathy and loyalty values that in my humble opinion are becoming an extict species in Corporate boardrooms where optimizing share value by all means is the norm. I am especially proud of how I started View22 by taking an enormous personal risk in mortgaging my house and borrowing a great amount of money from a personal friend not knowing when and how I could return it in the event of failure. I returned the loan within 9 months with better that market rate interest, View22 became profitable nine months after its founding and the technology innovation at the core of the company was validated and embraced by majot Fortune 500 companies such as Siemens, Philips, GE Healthcare, John Deere, Sears, Kohler and others. In the process I learned a hell of a lot including from mistakes, some almost fatal, and from working with my sons and daughter in a hi-tech family own company ( a rare combination) As an entrepreneur I grew and developed during this time but most importantly I hope that I have passed on my entrepreneurial spirit to my children who are now owners of start-up companies which I hope and pray will become  more successful than mine. I encourge you to read my reflection on the lessons learned from my experience with View22 equally from its failures as from its successes hoping that you'll get inspired or at least pick up a tip or two. I would also like to share with you my experience and my passion for selling strategic technology solutions to large and small entrepreneurial businesses. In this section you'll find some articles on my methodologies, strategies and tactics for strategig account development, value selling and what it takes to win the Big Deal. Enjoy!